Ask Acorn

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Challenge

Ask Acorn is the one-stop shop for personal and business financial needs.

With a proud legacy of excellence in financial services and a commitment to protecting families and businesses, Acorn Insurance took a bold step to rebrand its financial and insurance products entities under the new brand “Ask Acorn”.

The rebranding journey aimed to enhance their role as a trusted financial expert by amplifying brand awareness, providing easy access to expert financial advice, and boosting lead generation with tools like calculators and quick quotes.

The Solution

We partnered with Ask Acorn to design and develop a best-in-class website transforming it into a comprehensive financial services hub.

The website features a modern, user-friendly interface, with a dynamic content layout, offering:

  • Outstanding performance, scoring above 90% on desktop and mobile
  • Interactive lead generation tools such as quote engines and calculators
  • A comprehensive advisor directory with a dynamic map, enabling users to effortlessly connect with over 120 advisors nationwide
  • Optimised lead generation tools integrated throughout the platform, streamlining the process of nurturing customer relationships

Last but not least, the platform seamlessly merges financial and insurance services with intuitive navigation, creating an engaging and unified experience that meets users’ needs and reinforces Ask Acorn’s role as a trusted financial partner.

New Branding

To reinforce the brand’s new identity, we updated all social media and communication channels, ensuring a consistent presence across platforms.

Impact

The new Ask Acorn website has significantly improved user experience, engagement, and lead generation capabilities.

Key results include:

  • Streamlined design for easier navigation, enhancing user experience
  • Increased website traffic and engagement, generating more leads
  • Consistent brand identity, enhancing recognition and trust