Health Services Staff

Credit Union

  • Website Design & Development

Challenge

Health Services Staffs Credit Union (HSSCU) is one of Ireland’s only nationwide credit unions. 

HSSCU recognised the importance of matching their brand image with a strong digital presence so they approached us about modernising their website and  improving the overall  user experience. 

The previous site was dated and no longer fit for purpose failing to convey the strength of their brand and limiting growth opportunities. 

Solution

We embarked on a comprehensive site audit to evaluate web performance and assets, from content to imagery. This involved a thorough examination to determine what elements had to be killed, cured, or created.

Following the audit, we mapped out user journeys to understand their experience and identify potential pain points and frustrations. This deep understanding enabled us to identify critical gaps, pinpointing precisely where the experience fell short and became disjointed. Armed with this knowledge, we optimised every aspect of the digital journey for maximum efficiency and satisfaction.

Take a look at hsscu.ie

Our Work

Impact Delivered

Increased Memberships

Since going live the new site has seen a significant increase in traffic across devices and online memberships

Increased Engagement

Customers are engaging with more content on the site, browsing for longer periods and visiting more pages.

Ongoing Partnership

We continue to work in partnership to maintain and improve HSSCU’s website in line with new business requirements, analytics and members’ needs.